What started as a retail dream has turned into an omni-channel retail. With the rise of mobile e-commerce, YACHT 21 managed to capture the heart of many customers by channelling their brand online. In addition, re-creating the boutique at Wheelock Place gives customers a brand new shopping experience.
If you are a frequent holiday maker, you will understand the pain of finding the right outfit for a vacation. YACHT 21 is the right place to find an outfit for all occasions – for work, casual dates or a vacation on a beach.
The boutique acts as a bridge between their online and physical retail boutique. “Buy online, Pick-up at Branch” together with “Buy at boutique, delivery to home” services are now available at the boutique in Wheelock Place upon request. The boutique will then be seen not only as a place to pick up your goods, but also a place to enjoy the pleasure of a unique shopping experience. New arrivals will be stocked up a week before the official launch date, exclusively at Wheelock Place.
Skip the hassle of spending lots of time and energy into picking out outfits for your vacation and opt for the free personal shopping service upon request where the stylist will handpick the outfits for you. Who knows, you might learn to embrace a new style you’ve never tried before?
YACHT 21, is believed to be Singapore’s first ever retail boutique to incorporate technology to retail, by installing the Bello Vanity Mirror into their fitting rooms. Customers get to play around with it by adjusting among three different lighting conditions – indoor, outdoor and night, with various light intensities.
Apart from the retail experience that YACHT 21’s boutique at Wheelock place has to offer, it is also a platform to liaise with ladies from all walks of life to understand YACHT 21’s belief and interpret it in their own way. YACHT 21 encourages women to be inspired and continually allowing herself to explore, dream and discover the world around her simply because. Everyday’s a holiday.