The Sergio Lozano-designed Nike Air Max 95 is making a comeback in its original form after 20 years and two revolutionary iterations. Two decades ago, it was a futurist approach to running design. Inspired by human anatomy, the shoe made a bold statement with its moulded upper, neon yellow detail, black outsole and visible forefoot air.
Now, it is an icon in the street scene.
“The first concept review for the Air Max 95 wasn’t a success across the board, some people thought it was good and others didn’t like it at all,” Lozano recollects while discussing the obstacles he faced while designing the Nike Air Max 95.
With no shortage of perseverance, Lozano and his team battled through review after review until the shoe was put into production. His confidence paid off as the shoe soon became synonymous with budding music movements from London to New York, and beyond, whose collective and characteristic brash sounds paralleled the shoes unapologetic aesthetic. Youth culture rallied behind the Air Max 95 and the Air Max franchise blossomed into a style staple. The running category’s gamble paid off and it re-claimed its spot as a footwear powerhouse as well as captured the minds of young designers around the world.
Now at the mature age of twenty, Sergio Lozano’s concept still influences contemporary design. The Nike Air Max 95 OG is SGD249.