Talent, creativity and innovation. Fashion and art come together once again this season at La Roca Village in a blaze of colour and light to convey the essence of spring. The artistic movement Cracking Art presents its first exhibition in Spain, at the invitation of the Barcelona Designers’ Collective by La Roca Village. From 1 March to 31 May, La Roca Village will host a surprising and multicoloured invasion of 40 large artworks of snails, rabbits, swallows and frogs created out of plastic, a material chosen by Cracking Art for its capacity to be recast and reused repeatedly. The exhibit will be on display in the Village throughout spring.
The Cracking Art movement currently has more than 400 artistic ‘invasions’ of large-format animal sculptures worldwide, including Bangkok, Moscow, Sydney, Shanghai, Hanoi, Tel Aviv, New York, Paris, Brussels and Milan, among other cities. This initiative for La Roca Village is part of its tradition of creating extraordinary experiences linked to talent, creativity, innovation and sustainability, through the Barcelona Designers’ Collective.
Recognised internationally for its urban installations, Cracking Art was born in 1993 with the aim of radically changing art through the revolutionary use of plastic materials. The artistic movement has, through their exhibitions, demonstrated a social and environmental commitment to bringing art closer to the public while creating a relationship between the natural and artificial reality.
Barcelona Designers’ Collective by La Roca Village
The Barcelona Designers’ Collective by La Roca Village has evolved to become an international platform for the discovery, promotion and sustainment of talent and creativity through innovation and sustainability. The invitation to the Cracking Art movement to visit Spain and exhibit at La Roca Village is the first of several initiative that guests will discover in the Village. Throughout the year, the Barcelona Designers’ Collective will host various initiatives to foster a dialogue between fashion and the different creative disciplines, helping to position Barcelona as a meeting point of national and international talent.