Tiger Beer, Asia’s premium lager, is taking Air-Ink™, the world’s first ink created from air pollution, to the streets of the world. An extension of a 2016 pilot project in Hong Kong, this new initiative sees Tiger Beer driving creative collaborations between Anirudh Sharma, inventor of Air-Ink™ and co-founder of Graviky Labs, and the best emerging artists from around the world to give this breakthrough technology global attention.
Believing that the best ideas are often born on the streets and not in corporate boardrooms, Tiger is kicking off its global Air-Ink™ initiative on the streets of London before continuing on to Berlin, New York and Singapore. Demonstrating the power of creativity with purpose, resident artists in each city, including MessyMsxi (Tan Zi Xi) and ANTZ (Anthony Chong) from Singapore, will transform pollution into beautiful Air-Ink™ artworks symbolising a bright future for our cities’ streets, and inspiring others to take action.
“Tiger Beer believes in supporting people with brave ideas, and partnering with them to uncage their tiger spirit to create awareness and positive change for issues affecting our communities. Following the encouraging response to our Air-Ink™ pilot in Hong Kong, we wanted to further our support of Anirudh and Graviky’s mission against the worldwide issue of air pollution. By bringing artists and inventor together, we turned the world into a canvas for Anirudh’s message in a beautiful and transformative way, one we hope will inspire people to get behind the cause,” says Mie-Leng Wong, Global Director at Tiger Beer, HEINEKEN Asia Pacific.
Anirudh comments, “Growing up in India and experiencing the effects of air pollution first-hand motivated me to think of ways to turn this harmful pollution into something useful – purified, safe ink. After initial research at Massachusetts Institute of Technology, we spent a lot of time perfecting the technology and our ink at Graviky. Now, seeing artworks created with Air-Ink™ and displayed in major cities of the world is truly an exciting step for me and my team. A beautiful fusion between technology, science, and art, this collaborative initiative with Tiger has taken our technology further than I could have imagined.”
AIR-INK™ IN SINGAPORE
Delivering creativity from the streets for the streets, consumers can encounter Air-Ink™ artwork by MessyMsxi in the heart of Orchard Road, at [email protected], from now to 3 April. MessyMsxi’s artwork will remain on display at the location until 3 April.
Singaporean participating artist MessyMsxi (Tan Zi Xi) says, “When Tiger Beer approached me with the opportunity to create art with purified pollutants, I thought it was a great idea and I took on the role without hesitation. Using art as a medium to put the spotlight on our impact on the environment is a theme that has run centrally through my past work as well. In particular, I feel that taking something ‘dirty or ugly’ and turning it into something beautiful creates a deeper meaning in the message and artwork. I hope that when people see my Air-Ink™ artwork, they are reminded of the importance of being ecologically conscious, and will be inspired to make a positive change in their lives. Everyone has a part to play, and I think it’s great that Tiger Beer is heading this drive for greater awareness of what’s important today.”