U.S. high performance sportswear label Under Armour launches its first lifestyle performance shoes, featuring the UA Threadborne Reveal, Threadborne Shift, Charged 24/7 NU, and Moda Run Low to meet the rising demand of every day, around-the-clock use by urban rangers.
Local illustrator Lydia Yang (aka OakandBindi) fuelled the launch event with six custom paintings, inspired by the silhouette of Moda Run Low and urban athleticism. While DJ Eden, once dubbed as the most badass DJ to have graced the decks of Silver Bullet club in North London, took charge of the music throughout the evening.
With a mission to elevate the integration between performance technologies and style, the Under Armour lifestyle performance shoes stay true to the brand’s DNA, featuring hallmark innovations such as the Threadborne fabric, molded Micro G sockliner, Charged Cushioning, and more.
UA Threadborne Reveal – Feels like a sock. Fits like a shoe
The Threadborne Reveal provides a flexible yet secure fit at maximum stability, keeping the wearers in top form as they conquer the urban jungle. The midsole uses Charged Cushioning which absorbs the impact of every step for a superior ride while the Threadborne upper provides a sock-like fit that moves effortlessly with their feet.
Retail price: SGD179
The Threadborne Shift features a modern look, reinforcing the brand’s commitment to quality apparels with a touch of sleekness for those looking to take athleisure to the next level. With bold elastic bands in the forefoot to provide custom fit and infinite support, this pair blends the performance driven Charged Cushioning and Threadborne material into a shoe that is suitable and durable for pumping the dance floors and takin’ on the street.
Retail price: SGD159
Weighing at approximately 300g with a Charged Cushioning midsole, this is one lightweight pair that absorbs impact, converts it into responsive burst of power, delivering responsive comfort all day, every day. The Charged 24/7 is suitable for the urban ranger who is always on the go, yet wouldn’t compromise on style and comfort.
The Under Armour range of lifestyle performance shoes are available at selected Seek, Limited Edt, and The Social Foot stores; and all Under Armour Brand Houses. The UA Threadborne Reveal is only available at UA Brand Houses.