UNIQLO celebrates the nation’s 52nd birthday with a showcase of signature Singaporean souvenirs and a dedicated HDB-themed installation at UNIQLO’s Global Flagship Store in Orchard Central! 52 unique National Day-themed designs have also been specially created by local illustrators, which will be available via UTme!, UNIQLO’s very own T-Shirt design service. Plus, spending National Day in comfort and style becomes an effortless affair with UNIQLO’s fashionable red outfit recommendations!
‘SOUVENIRS FROM SINGAPORE’ EXHIBITION
From now till 20 August, UNIQLO partners with gallery shop Supermama in presenting ‘Souvenirs from Singapore’, an exhibition which feature objects that form an integral part of the Singaporean identity––the true souvenirs of Singapore. The exhibition, held at UNIQLO Orchard Central aims to recast these familiar entities in a new light by bringing them to the forefront of people’s minds.
Often coined as the unofficial ‘landmarks’ of Singapore, HDB (Housing Development Board) Homes are known by many as one of the world’s most fascinating public housing solutions but more significantly, they are special places where millions of Singaporeans endearingly call home.
From now till 31 August, in celebration of ‘Home’, UNIQLO is thrilled to partner with the artists behind the book: HDB: Homes of Singapore in organising a special, HDB-themed installation, which features photos of HDB homes, ‘real life’ set-ups of a typical home and styling inspirations for shoppers at UNIQLO Orchard Central.
This initiative was organised to encourage Singaporeans to appreciate their homes more and to spend more quality time at home with their loved ones. Dedication to quality; be it through time spent with friends and family or through the clothes that we wear to express ourselves, is a reflection of UNIQLO’s LifeWear philosophy in striving towards better quality clothing and a better life for everyone, everyday.
About HDB: Homes of Singapore
HDB: Homes of Singapore is a pictorial journey of photographs taken over a period of three years that portray the diversity, culture, individuality, colours and creativity within HDB homes, and it’s the brainchild of artist duo Eitaro Ogawa and Tamae Iwasaki of KEYAKISMOS, with architect Tomohisa Miyauchi. The book can be purchased at UNIQLO Orchard Central for SGD53.50, and it is the very first non-UNIQLO product ever available for sale in a UNIQLO store in Singapore.
WIN! STAYCATION WITH YOUR LOVED ONES
From now till 13 August, UNIQLO is treating five lucky shoppers to a ‘staycaytion’ worth $1,000 each at any hotel in Singapore of their choice – shoppers simply have to share photos of themselves on Instagram spending quality time with their loved ones at home, along with the hashtags #UNIQLOSG and #CelebrateHome to participate in this contest.
UNIQLO invites Singaporeans from now to 31 August to express their true, inner Singaporean ‘spirit’ at UNIQLO Bugis+ with their special collection of 52 quintessentially local icons designed by local illustrators The Fingersmith Letterpress and Festive Folks!
From Sir Stamford Raffles and Roti Prata to Merlion and Milo Dinosaur, shoppers are given the opportunity to select their favourite designs and customise their very own UTs (UNIQLO T-shirts) at UNIQLO’s very own UTme! custom design service at its Bugis+ store. Customised UTs cost SGD29.90 each for adults, and SGD19.90 for kids.