Urban Revivo (UR), China’s leading fashion lifestyle label, has opened its first international store in Singapore. A perfect union of high – fashion quality (in finish and fit) and trend-focused design, UR presents inspirational styles across Womenswear, Menswear, and Accessory categories at easy on the pocket prices. The 7,330 sq. ft. store at Raffles City marks its first entry into international markets. UR invites everyone to tell their own story through pieces that Incite, Inspire, and Intermesh: a style lexicon that is encapsulated in the idea of “Play Fashion”.
Fashion is not made up of a singular style, and UR provides you with lasting wardrobe treasures that present endless styling choices within a wide price range. Design-alert shoppers will be inspired by the diverse lines that UR offers – from feminine chic to masculine tailoring; from streetwear inspired youth fashion to stylish and trend-driven accessories.
The focus is always on design and quality in terms of the fabrics, fit and finish. Merging design flair with top-notch quality at attainable prices, UR aims to break the stereotype that affordable fashion is badly made and throw-away. These are immaculately produced fashion perennials: incorporating trendy designs with modern-edge tailoring, and cut specifically to fit the Asian physique. UR offers extensive fast-changing collections of up-to-the-minute fashion trends with new designs added to the retail floor every week. The brand introduces up to 12,000 new styles every year.
Beyond the ultimate race-you-to-the-rack appeal, the new UR retail space entice customers into a luxurious and seamless shopping environment. The expansive store features a minimalist open concept of space and freedom, and is punctuated by industrial accents such as steel and metallic finishes. With sleek interiors acting as a multi-sensory backdrop, the immersive space invites the customer to look, touch, and interact with the merchandise. The opening of UR’s first international store in Singapore highlights UR’s prominent global expansion plans.
The inaugural Raffles City store will be followed by two more UR stores in 2017, and 10 more stores in emblematic retail locations from the Orchard Road shopping belt to the heartlands by 2020. With Singapore acting as a springboard, UR’s expansion agenda will include new store openings in Southeast Asia, a London store in the third quarter, and subsequent stores in Europe as well as the Middle East. Urban Revivo officially launched in Singapore on 13 January.
252 North Bridge Road