We’re coming close to the end of 2017! But before we sing Auld Lang Syne and kick-start the countdown to welcome the New Year, let us take a look at the list of top trending YouTube videos that got Singaporeans and people around the world hooked for hours.
Support for local YouTubers continued, with five of this year’s top 10 trending videos going to three of our content creators! For the fourth year running, Night Owl Cinematics (NOC) continued to keep their viewers entertained with their comedic videos and earned themselves three spots in the charts, with their video Top 5 tips for NS bagging the #2 spot.
The video resonated strongly with local audiences as the nation commemorated 50 years of National Service this year.
Singaporeans also tuned into award-winning blogger and well-known personality, Xiaxue’s Reaction to Jianhao’s Smash or Pass video) and welcomed first time entrant to the YouTube Rewind list, Butterworks, into the charts with their nostalgic medley of Mandarin songs in the video, 想当年 The Songs We Used To Sing. In fact, their success on YouTube also led to the release of the same soundtrack on Spotify!
Recognising a new wave of local creators
To highlight the tremendous growth of local creators, YouTube is introducing an all-new Singapore Rising Creators List celebrating emerging creators who have enjoyed exceptional growth in subscribers over the past year. Taking the top position is Mukbang (social eating) YouTuber, Peggie Neo, who got us salivating with her over-the-top eating feasts, followed by NTU accountancy student turned Mandarin pop star, Boon Hui Lu, and artist, Beena, with her channel, A rt Passion captivating us with her intricate mehndi designs.
Top 10 Rising Creators in Singapore
- Peggie Neo
- Boon Hui Lu 文慧如
- Art Passion
- Latez Animations
- Stanley Samuel
- Regairw Comparisons
- Jamie Chua
Four out of this list of rising creators have charmed their subscribers with their music. Indeed this love of music among Singaporeans is undeniable and echoed in our YouTube Rewind List (Music Videos).
YouTube Rewind 2016 saw four videos from local YouTubers making it to the top 10 trending video list.
Leading the top trending list of 2017 is the rap song, It’s Everyday Bro (Song) feat. Team 10, by former Vine celebrity, turned American YouTuber, Jake Paul. This ‘lit’ tune spun from Jake’s iconic catchphrase “It’s Everyday Bro” got lovers – and haters – grooving to the beat and peaked this year’s YouTube trending non-music video charts with over 156 million views. Coincidentally, Jake’s brother, Logan Paul has also snagged a spot at #4 with his bubblegum pop track, Help Me Help You ft. Why Don’t We.
YouTube remains the top video entertainment hub – with a total of 4.1 million Singaporeans tuning in to the video sharing platform every month and YouTube watch time in Singapore growing by 30% over the last year. The support for local content from an international audience continues to grow, with more than 92% of viewership of the top 100 local channels coming from foreign viewers. Singapore also reached not one, but two major YouTube milestone this year, with channels – Clicknetwork and JianHao Tan – achieving one million subscribers, earning themselves the coveted Gold Play Button this year.
YouTube Rewind brings together the biggest music, trends, memes, and characters from the past twelve months featuring today’s biggest YouTube stars and mainstream personalities. Check out the YouTube Singapore Rewind channel to explore all the trending videos of the year.
Globally, Luis Fonsi’s ‘Despacito’ was the most-viewed music video, while ‘Until We Become Dust’, a performance on a celebrity singing show in Thailand, claimed the #1 for the global video list.