All around the world, the popular fast-food chain McDonald’s is given a localised nickname. For instance, in Australia and New Zealand it is known as Maccas. In Malaysia, it’s Mekdi! In conjunction with Malaysia’s Independence Day and Malaysia Day last year, McDonald’s Malaysia embraces the “Malaysian-ness” by changing the signage at their Bukit Bintang outlet to ‘Mekdi’! It was all love and support from the rakyat (the people).
This year, McDonald’s Malaysia has given the power to the people to vote for their favourite outlets across the country to earn the honourable title of ‘Mekdi’! Aiming to choose 10 outlets, they ended up choosing 16 outlets all over Malaysia due to overwhelming responses.
This grand gesture is Vice President and Chief Marketing Officer Melati Abdul Hai’s way to say, “Thank You, Malaysia!”, for their undying support for the past 38 years. If your favourite outlet was not chosen, fret not as other McDonald’s restaurants nationwide will have an AR Mekdi filter!
The signages will be up until 16 September 2020 so don’t forget to head over to one of the 16 chosen locations to witness history!