This week, Absolut unveiled the Andy Warhol Limited Edition at A by Absolut, an exclusive party at The Mill that mirrored Warhol’s studio – The Factory. The Warhol edition is black with blue, pink and yellow details – replicating Andy Warhol’s original Absolut Warhol painting. Only 2,000 bottles of the Andy Warhol Edition will be available in Singapore from 19 December 2014.
“With this limited edition, we raise our glasses to honour the partnership between Absolut and Andy Warhol – a collaboration that kick-started our longstanding commitment to art and creativity. The original Absolut Warhol painting hangs firmly in a museum but this bottle brings Andy Warhol’s artwork to the world,” says Nodjame Fouad, Director of Storytelling at Absolut.
In 1986, Andy Warhol was the first artist to create an original artwork for Absolut, saying, “I love the bottle, I want to do something with it…” Since then, the Swedish vodka has collaborated with thousands of cutting edge artists and creatives, including Keith Haring, Damien Hirst, Louise Bourgeois, Annie Liebovitz – and more recently Spike Jonze, Swedish House Mafia and Icona Pop.
“Andy Warhol was enthralled by the artfulness of the Absolut bottle. He painted it and then he introduced Keith Haring who did the second art ad for Absolut. Warhol infused our brand with creativity, and laid the foundation for our fruitful collaboration with the art world. Revisiting our collaboration with Warhol manifests our belief in creativity and reinforces our commitment to art,” says Fouad.
For the latest updates on Absolut, follow Absolut Singapore Facebook page.
