Adidas Running announces the highly anticipated collaborative project with legendary HBO® television series Game of Thrones.
Since it first hit screens in 2011, Game of Thrones has made waves across the entertainment landscape, transcending the world of Westeros to firmly anchor itself in modern pop culture.
Now, ahead of its eighth and final season, adidas has reimagined the iconic houses and characters of Westeros in sneaker form. The collaboration features a collection of six limited-edition Ultraboost, each carefully designed to represent the characteristics, colors and details of the heroes and villains to which they refer.
The shoes feature subtle references to the different warring factions of Westeros. Details include their faction’s sigil on the tongue and motto on the heel tag. House motifs inspired by the show come together to create bold and distinct colorways, the adidas x Game of Thrones Ultraboost silhouettes fuse performance-oriented footwear technology with a striking and cultural visual aesthetic.
Each shoe in the collection features signature BOOST midsole technology for unlimited energy return, a Primeknit upper for lightweight performance, and the iconic heel counter for adaptability and support, as well as a variety of extravagant materials on the shoes.
The limited-edition adidas x Game of Thrones Ultraboost retails for SGD280 and will be available exclusively at adidas.com.sg and at adidas stores at Suntec City, Marina Bay Sands, ION Orchard, Paragon and Bugis Junction from 8am on March 22.
While Game of Thrones fans eagerly await the beginning of the end, a new in-store experience at adidas at Suntec City will bring them a step closer to re-entering the world of Westeros.
For a limited time only, an adidas x Game of Thrones Ultraboost in-store showcase including the famed Iron Throne has landed on our sunny shores. Fans are invited to lay their claim to the Iron Throne, only from 22 to 24 March, exclusively at adidas at Suntec City.