1. Take more time than anyone else.
2. Be more particular about ingredients than anyone else.
3. Have our tarts be enjoyed as fresh as they come.
With a mantra such as this, BAKE Inc. (BAKE) manufactures and sells one of Hokkaido’s most popular cheese tarts, and intends to bring its exquisite flavour to Singapore. Located at ION Orchard, Singapore’s first BAKE CHEESE TART store will open its doors to the public on 29 April 2016, and will be the brand’s flagship store for Southeast Asia.
BAKE currently has a total of 13 stores; nine stores in Japan and four stores in the rest of Asia including Hong Kong, Seoul and Bangkok, with Singapore being the fifth store outside Japan.
“We’re expanding and when we thought about where we’d like to locate our flagship store, we immediately thought of Singapore” — Mr. Shintaro Naganuma, President and CEO of BAKE.
“From Singapore, we can reach out to many different countries. Tourists from around the region and world often come to, or transit in Singapore. Also, Singaporeans often post their reviews on the internet and social media, so information about our cheese tarts will reach shores beyond just Singapore,” confides Mr Shintaro Naganuma, President and CEO of BAKE.
BAKE CHEESE TART’s story first started with its roots in Kinotoya, a long-established Western confectionery store in Sapporo, Hokkaido. To date, they use cream cheese from Hokkaido in all their cheese tarts, and to achieve their goal of providing their customers with “The Best Cheese Tart Ever”, BAKE CHEESE TART specialises in only one product – cheese tarts – and pours their heart and soul into perfecting these delectable treats.
As delectable as these little tarts already are, the BAKE team constantly tries to improve its triple blend cheese mousse recipe with two cheeses from Hokkaido, and one from France. Believing that both the filling and the pastry are equally important, BAKE CHEESE TART’s pastry goes through a two-step process, leaving it with a distinctly crunchy yet fluffy texture. Together, the whole package forms a flavour that is uniquely BAKE’s.
About BAKE CHEESE TART
Official brand name : BAKE CHEESE TART
Official product name : Freshly baked cheese tart
Opening date of Singapore store : 29 April 2016
Prices of BAKE CHEESE TARTS : SGD3.50 per tart | SGD19.50 per box of six tarts
Where are the tarts from the Singapore store made?
- Save for the final step, the cheese tarts from BAKE CHEESE TART are produced in Hokkaido. They are then flown to Singapore and freshly baked in the store to complete the whole process of creating perfect, delectable cheese tarts.
Goals for the Singapore store?
- BAKE CHEESE TART aims to be the brand that comes to mind when Singaporeans hear or talk about Hokkaido desserts.
When and where did BAKE CHEESE TART start?
- July 2011 in Kinotoya, Hokkaido
Number of freshly baked cheese tarts sold to date?
- Overall : 20 million pieces
- Within Japan : 10 million pieces in 2015
- Overseas : 2 million pieces
Number of BAKE CHEESE TART stores around the world?
- Overall : 14, including the new Singapore store
- Within Japan : 9 stores
- Overseas : 5 stores
BAKE CHEESE TART
ION Orchard, #B4-33
2 Orchard Turn, Singapore 238801
Opening Hours
10am to 10pm