Singapore based baking company, Bob The Baker Boy, continues on their mission to “bake a million people happy”.
Founded by Mayee Fong in 2015 while finishing up her accounting degree at NTU, the professed self-taught baker turned entrepreneur came upon the name at the spur of the moment while watching Bob the comedian elicited a spark of joy in her that she wanted to represent in her baking. “Baking happiness” became a core value that has since guided the business through troubled times, turning a struggling solo operation into one with 15 people and 4 departments in 5 years.
Renowned for creating uniquely themed experiences for celebrities such as the money pulling cake, as well as a foodie-inspired themed cake, all their creations have a lower sugar content (less than up to 50%!) than most bakeries – proof that you can both have your cake and eat it.
This Chinese New Year, Bob the Baker Boy is excited to start the year of The Ox with Golden Pineapple Tarts and Earl Grey Cranberry Tarts – They have been working on delighting the world through their bakes, every single day!
We recommend the Earl Grey Cranberry Cookies as well, which are a real treat event outside of the new year festivities.
To order, drop a message to the team at +65 9499 4015, or to Mayee at +65 9021 8370.
About the Baker
Through the many ups and downs of running the business till date, Mayee’s struggles and setbacks have taught her the importance of specialising duties, quality checks, and maintaining product consistency. With a lot of hard work and a stroke of luck, she started her first Brick and Mortar store in 2018, where she hired her first few members and started departmentalizing roles: bakers bake, decorators decorate, and customer service staff focus on quality checking and handling enquiries. She realised that doing everything alone was tough, and her biggest lesson was to stop trying to be everything, and focus on that one or two things that you do the best.