Never get bored of gymming as Pure Fitness’s new outlet at Ngee Ann City keeps things interesting with the use of virtual reality technology. They are set to be Singapore’s most progressive and purpose-built fitness facility, offering gym goers a “fitness playground” in the heart of Orchard Road. If you are looking for a great fitness center visit tonebodyfit.com.
Opening in December, the 28,000 square-foot facility will be the third Pure Fitness gym in Singapore and the 12th in Asia. The Pure Group currently has 30 fitness centres and yoga studios across Hong Kong, Shanghai, Singapore, Taipei and New York.
Pure Fitness Ngee Ann City will be introducing Singapore to the Innovation Lab, the hub of all techie, functional and fun stuff, where members get first access to the latest fitness innovations and provide feedback that will determine if that equipment stays in the gym.
Available exclusively at the Ngee Ann City location, Innovation Lab already debuted in Hong Kong this past June and will launch in Singapore with Life Fitness bikes featuring VirZOOM technology. The technology provides a virtual reality cycling experience whilst capturing data such as pedal speed, resistance buttons and heart rate to enable VirZOOM gameplay.
Using pedal stroke to operate cars, tanks, Pegasus and more, the controls and visuals will fuel motivation and allow riders to move like never before. Innovation Lab will continue to trial cutting-edge fitness experiences and gather live feedback allowing members to have a say in the future of the gym.
This newest expansive space caters to all types of training at various fitness levels and also includes the pioneering 270° Immersive FitnessTM studio, first introduced in 2015 at the group’s Lan Kwai Fong gym in Central, Hong Kong.
“The Immersive FitnessTM experience has been hugely popular in Hong Kong and we wanted to bring this thrilling, almost surreal fitness ride to our fans in Singapore,” says Vikram Natarajan, Singapore Country Director at Pure Group.
“These classes involve more than the physical aspects of fitness – they provide a spectacular sensory experience. Members can introduce this immersion into their regular gym routine, helping to break up any workout monotony and continuously challenge themselves to burn serious calories.”
Pure Group CEO and Co-Founder Colin Grant says that the opening of Pure Fitness Ngee Ann City aligns with an increasing demand for quality workout and wellness experiences.
“As more busy Singaporeans focus on leading healthier lives, we are dedicated to providing new and innovative ways to help them maintain an active lifestyle – we always have. From Pure Fitness to Pure Yoga, and through on-site offerings such as Pure Apparel and nood food, we want to ensure our members are getting the best possible experience at a fair price,” says Grant.
In addition to Innovation Lab and Immersive FitnessTM, Pure Fitness Ngee Ann City will offer some of the most diverse equipment from around the world and exciting features that include:
- Expansive athletic turf with sport bleachers
- 30m Sprint Track
- Circuit Zone with ropes, monkey frame, smash wall, and more
- Gymnastics equipment and accessories within a dedicated movement area
- Strongman area with full equipment, including Indian Clubs, Kettlebells,Stones, and more
- Dedicated boxing area
- Private stretch studio
- The latest cardio equipment from Woodway, Wattbike, Life Fitness,Concept 2, and more
- Olympic weightlifting and powerlifting platforms, and an extensive free weights training area
The gym will also offer new group fitness programmes including Reformer Pilates, Les Mills VirtualTM, Barre, cycling classes and other Small Group Training programmes. Post-workout, members can enjoy a steam or sauna in the luxurious changing rooms as well as complimentary Wi-Fi at the airy chill-out lounge — a perfect space for relaxing and socialising whilst enjoying healthy bites, raw snacks and superfood smoothies from nood food. If you want to learn more about superfoods and the benefits it can have on your body then visit Patriot Greens for more info.
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