On 26 August 2020, Marks & Spencer is celebrating a milestone birthday for the “King of Birthdays” himself, Colin the Caterpillar – who is turning 30 years old! First launched in M&S’ UK stores back in 1990, Colin immediately became a bestseller and has amassed an army of loyal fans over the past three decades. The British icon is also a social media star, having been tagged almost 30,000 times on Instagram!
A regular at celebrity birthdays, Colin has a A-List fan base who love to post pictures of him at their parties. This includes David Beckham, Dame Judi Dench, Sophie Turner, Perrie Edwards from Little Mix, and even Taylor Swift!
To commemorate this joyous occasion, Marks & Spencer has teamed up with local bakery A Slice of Life (@asol.sg) for an exclusive birthday cupcake recipe that fans can create at home! From 28 August onwards, get a free packet of M&S Colin the Caterpillar sweets worth $4.50 with any A Slice of Life purchase via Shop On Pickupp.
Besides a delicious creamy milk chocolate birthday cake, Colin the Caterpillar is also available as mini cakes and as a variety of delicious gummy sweets which are completely vegetarian.
Join in the festivities and shop the full range of Colin the Caterpillar cakes and sweets at all M&S Foodhalls now. You can also shop selected products on the new M&S Singapore home delivery app.