Cole Haan, the iconic American lifestyle footwear and accessories brand and retailer, is excited to launch its newest dual-gender collection, GrandPrø Tennis on Friday, 15 July 2016. The shockingly light GrandPrø Tennis shoe is a vintage-inspired sneaker, updated with a thoroughly modern operating system. What it lacks in weight, it makes up for in style.
Utilizing proprietary Grand.ØS technology, GrandPrø Tennis delivers an innovative spin on a classic silhouette. Grand.ØS is an operating system designed to drastically reduce weight, mimic the foot’s natural flexibility, offer dynamic breathability and provide responsive cushioning for maximum comfort.
Weighing in at just 159 grams, the extraordinary women’s GrandPrø is nearly half the weight of the ordinary court shoe (based on a women’s size 6) while the men’s is one third less than the average leather court shoe, weighing in at 249 grams (based on a men’s size 8.5). This collision of craft, style and engineering is Elegant Innovation.
“There’s one thing we want to convey about this product: try it on. It is shockingly light in weight and remarkable in cushioning and comfort. This sneaker will blow your mind. The GrandPrø is an instant classic American tennis sneaker and it delivers on every principal of our Grand.ØS platform in every way,” said David Maddocks, Cole Haan’s Chief Marketing Officer and General Manager of Business Development.
Coinciding with the launch, Cole Haan is releasing a multi-channel campaign, entitled “Lighten Up Your Game”. The new campaign embodies the light-hearted spirit and lifestyle of GrandPrø Tennis, offering demonstrations of the shoe’s extraordinary lightness. The campaign imagery features weight comparisons with the GrandPrø Tennis Shoe versus a variety of fun items, including a Bloody Mary (with or without booze), tennis balls, a model air plane, a small coffee, and even baby chicks. After all, the GrandPrø Tennis Shoe is light as a feather.
The Women’s GrandPrø Tennis Shoe, SGD199, is available in Optic White.
The Men’s GrandPrø Tennis Shoe, SGD199 to 239, available in Black, Optic White, Woodbury, Handstain and Blue Handstain
The GrandPrø Tennis Collection will be available in stores from 15 July 2016 onwards at the following locations:
Suntec City, North Wing, #01-473