ByCanary is a new digital-first fine jewellery label set to launch on 8 September 2020 with eight core collections and a designer collaboration. Inspired by the aspirational personalities of today, the brand seeks to offer their clients modular, affordable options to start building a collection of high quality stylish and expressive jewellery that grows with them.
Launched and helmed by the veteran team at The Canary Diamond Co, ByCanary is a conscious, socially and environmentally responsible label that offers decades of industry know-hows, craftsmanship, and access to ethically-sourced gems and recycled fine metals. Taking a stand in giving back to the community, 10% of profits from all designer collaboration collections will be donated to a charity organisation of the designer’s choice.
With the aim of not only addressing the gap in the region’s jewellery market for trendy designs, the founders of ByCanary also set out to pioneer high quality and environmentally conscious pieces by tapping on technological advancements to cater to an increasingly astute generation of shoppers. As such, their jewellery are designed not just to offer you an avenue for creativity and self-expression, but are also a symbol for the causes you fight for.
“Through the years at the Canary Diamond Co, we’ve received requests from customers to offer trendy ready-to-wear pieces that are 18K gold hypoallergenic and environmentally conscious. We’ve taken the feedback to heart and are proud to be able to make your dreams a reality. With ByCanary, we are also challenging traditional jewellery designs by collaborating with creatives out of the industry which has expanded our creative vision and artistic horizons as we bring you novel and fresh pieces in every collection.”
— Johnny Lam, Director, The Canary Diamond Co
Yiulin X ByCanary
Excited to be pushing the envelope of fine jewellery designs and reinventing the wheel through cross-industry collaborations, ByCanary is proud join hands with Malaysian footwear designer, stylish entrepreneur, and mother-of-three, Ung Yiu Lin for their first collaboration.
“Every woman loves jewellery and diamonds. But the modern women of today no longer need to be gifted. We want to be buying our own diamonds — we work hard and sometimes we just want to buy ourselves something as a reward or to mark a special occasion. What you’ll find in this collection are beautiful stackable and buildable pieces that will take you from day to night, from classy to edgy, which to me is the fun thing we are incorporating into fine jewellery. And you don’t have to fork out an exorbitant amount of money for it.”
— Ung Yiu Lin
A key feature of the Yiulin X ByCanary collection is its modular design ethos that offers consumers the freedom to personalise their jewellery by harmonising different detachable components together. Inspired by Yiulin’s own style and lifestyle as a mother and a business woman, this collection is an ode to the modern woman who buys her own diamonds and wears them as an expression of who she chooses to be in any occasion.
From the White Gold Pear Head (SGD6,500) with a detachable centrepiece – which you may secure to the band of your choice – to the asscher-shaped diamond studs (SGD5,900) in 18K black gold, this collection is flexible enough to suit your mood depending on which band or add-ons you feel like sporting for the day.
On average, the Yiulin X ByCanary collection retails from SGD4,000 for earrings to SGD29,800 for necklaces. True to their belief that a successful company has a responsibility to the greater community, 10% of profits from this collection will go to the Dignity for Children Foundation in supporting their education.
There’s more to the modern shopper than what meets the eye — each shape though simple, presents many facades, an apt representation of our multi-faceted charms. Modern Minimalism features the Hexagon Ring ($1,000) which makes for a chic metaphor for the many hats you wear. Crafted with nine round diamonds set in 18K white gold, this simple yet uniquely configured piece will be sure to add an element of originality to your look. Pair the ring with the Onyx Diamond Earrings ($3,300) from the Mono collection for an added geometric allure. Illuminated by 10 shimmering round diamonds, this piece is shaped into arrows as a symbol of encouragement to follow one’s heart.
Likewise, turn simplicity into opulence with some tinted stones from the Prism collection. The Purple Amethyst Diamond Earrings that retails for SGD3,200 features two beautiful amethysts totalling 8.40 carats and 44 round diamonds, designed to elevate every outfit with sophistication. Also from the collection is the Green Amethyst Diamond Ring (SGD4,600) made from 18K white gold with a 12.65ct centre stone and features 68 round diamonds for an enlivening twist to your ensemble.