PAZZION Café, the first contemporary lifestyle extension to PAZZION footwear retail business, opened its doors to the public at Jewel Changi Airport on 17 April this year. Established in 2002, PAZZION has become a household name to both existing loyal and new shoppers for offering good quality and affordable collection of leather shoes and handbags to women and children. As a continual effort to enhance brand relevance and to distinguish itself from its peers in a highly-competitive footwear industry, PAZZION’s diversification into food & beverage service in the form of a café took a year in the making.
“We are delighted to embark on a new milestone in our business with the launch of PAZZION Café in Singapore, the first of its kind, to provide our customers with a much-needed cosy spot to rest their feet while enjoying our specially curated menu of delectable eats as well as a good cup of coffee!” shares Tom Ng, Founder of PAZZION.
Located just next to PAZZION boutique (#B1-244), the 45-seater café at #B1-243 is tastefully designed in monochromatic tones of black and white, peppered with grey and gold, to complement the sleek aesthetics of the retail boutique. The cafe gives off a modern chic and understated elegant vibe with a hint of nostalgia exuding from the vintage soft furnishings placed within the space.
A quartet of brightly-lit vintage-style pendent lights hang beautifully from the ceiling of the entrance to bring attention to the coffee-making counter as one enters the cosy café. A feature wall set with a shelving unit that display a selection of vintage-looking props, such as a typewriter, telephone, and metal globe, makes the café an Insta-worthy spot. A stylish grey sofa and antique-style leather wing armchairs beautifully combines the styles of heritage and modernity.
Outside the cafe, more seating, in a mix of sleek white and brown tables and chairs, allows customers the splendid view of the iconic Rain Vortex cascading down the funnel while they savour the food and coffee. Definitely a picture-perfect moment for the Instagram!
The awakening one experiences from the sweet aroma of coffee permeating the café instantly relaxes and frees the mind. Inspired by the unique and sophisticated essence of PAZZION, the coffee beans used at PAZZION Café are carefully roasted to the optimal internal temperature of the beans to bring out the smooth, nutty and creamy chocolatey taste of the coffee which leaves one invigorated and craving for more.
Quinoa Bowl
From starters, mains to desserts, PAZZION Café offers delectable options that fit into any taste buds and food preferences.
Cold Truffle Pasta
Each ingredient is carefully selected for the specially curated menu without compromising on quality, taste and presentation.
Classic Souffle
Some of the food choices include breakfast choices such as the Quinoa Bowl (SGD18) and French Toast (SGD17), mains such as the Cold Truffle Pasta (SGD18) and B.E.L.T Burger (SGD16), and desserts including the Classic Souffle (SGD15).
“Everything in moderation, except coffee and shoes” is the neon blue sign that warmly greets customers as they enter the café. And now they can have the best of both worlds with PAZZION boutique a stone’s throw away for footwear shopping of the latest collection.
Spanning a total floor space of over 2,000 square feet, PAZZION’s ninth store in Singapore welcomes shoppers with its signature sleek and sophisticated aesthetics in a palette of black, white, grey and brown hues. Furnished with vintage-style hanging lights and antique goldpainted fans, the grey grid floor, brass inlay and trimmings, warm neutral coloured sofa stools come together to add warmth and cosiness to the store ambience.
The loop store layout features a defined pathway throughout the store, guiding and exposing shoppers to the plethora of leather footwear and handbag collection. The shoes are tastefully designed for the current smouldering summer with something for every modern-day woman.
The warm summer, much-needed escapade from the bustling metropolitan life, as well as, the irresistible call of urban reverie are the main inspirations behind PAZZION’s Spring/Summer 2019 story. Discover the campaign at PAZZION.
With a focus on a contemporary lifestyle, PAZZION welcomes this new season with five different themes – Neutral Grace, Bling-Tastic, Edgy Elegance, Pops of Colour and Queen of Style; with designs launched in store twice a week.
The sunny and warm colours of these versatile shoes are great for work days and date nights, the weekday dinners or weekend round of cocktails. For mummies who like to dress their mini-me in similar stylish footwear, there are also a variety of options for twinning moments.
PAZZION’s Spring / Summer 2019 Collection is now available at all PAZZION stores and PAZZION online.
