Pragmatic, timeless, and stylish – three words to describe Controlled Commodity, a new clothing label that adopts a utilitarian aesthetic. Headquartered in Singapore with a design team in Milan, the label designs with the pragmatic individual in mind. Their apparels are inspired by life itself, from music to adventure to urban culture, but one thing remains certain – utility is at the crux of every garment.
“Controlled Commodity” is taken from CC41 (Controlled Commodity 1941), a mark used in the UK during WW2 to designate clothing produced under strict standards. Such subtle details, from conception to execution, are what makes this label one to look out for the next time you want something fresh in your wardrobe.
Controlled Commodity was founded by John Tan, an entrepreneur and tech investor based in Singapore. Driven by the need to free the consumer – the wearer should not be restricted by his apparel – these pieces are fuss-free and practical, yet delight the wearer with twists and details that elevate everyday wear into something unique.
A major part of their collection is dedicated to shirts, a tribute to the idea of the perfect weekend shirt. Shirts do not have to be confined to the office, and Controlled Commodities’ designs are comfortable, fun, and versatile. The men’s line consists of standard cotton shirts with colour blocks and double pockets, and shirts with textures and prints that offers a harmonious contrast between fun and functionality. The women’s line includes loosely-fitted, androgynous and unisex-type blouses, following similar aesthetics and concepts of its counterparts.
Controlled Commodity will launch a new collection every two months, breaking away from the seasonal collections dictated by the fashion world. It will be sold exclusively on its website and selected retailers. Prices start from SGD18 to SGD79.
