NATO straps are flexible and practical, but they certainly lack a healthy dose of personality. Thus, when graphic designer Ivan Chua yearned for a way to customize the looks of his favourite wristwatches, VARIO was born.
With the help of his team, Ivan designed a selection of 10 unique printed themes in 3 different sizes (18,20,22mm) for his custom VARIO straps. When asked why he decided on using NATO straps, Ivan cited his experience with them as “comfortable, washable, and the perfect material for summer heat”.
However, embarking on a new business is never easy. As such, the young designer has turned to crowdfunding on platform indiegogo in order to raise a total fund value of USD5,000 for his campaign.
17 Days Countdown
In order to achieve his goal of creating their first collection, Ivan hopes that interested collectors can assist by ordering Vario watch straps at a discount of up to 40%, as once available to the public, each strap will retail at US$32; as well as share their campaign on social media sites to help generate the buzz needed for this venture to succeed.
Learn more about Vario here before Ivan’s campaign ends!