Culture Cartel (CC), Asia’s all-encompassing street culture convention, is refashioned for a virtual world in its third edition this year. Supported by the Singapore Tourism Board (STB) since 2019, the digital convention brings together burgeoning subculture artists and noteworthy labels in Singapore and from around the world to put up an exciting line-up of masterclasses, performances and talks on Saturday, 5 December 2020, from 1pm to 12midnight (GMT+8) via Culture Cartel.
In the lead-up to the virtual event, CC 2020 raffle tickets* are now sold via Klook at SGD2 each. All raffle ticket holders are eligible for weekly draws every Friday at noon, from now till 4 December 2020; as well as the final raffle draws during CC 2020’s virtual event on 5 December 2020. The weekly winners will be announced on CC social media platforms, and prizes include customised sneakers and skateboards amongst others. The final raffle draw prizes include limited-edition drops and exclusive collaboration merchandise, as well as shopping vouchers.
* T&Cs apply.
For fans of past CC editions, CC’s exciting marketplace has always been one of the key highlights, with a well curated line-up of the trendiest streetwear brands from the region. This year’s online marketplace takes it up a notch with custom-designed 360-degree rotatable interactive digital booth embedded with pop-ups that will feature visuals and videos of participating brands, showcase product launches and exclusive campaign highlights, as well as provide 3D product rendering and gamification options. For instance, cult label Monsoon Patrol will be dropping their 2nd edition, which includes the highly coveted Asics Gel Lyte III sneakers and also feature a hyper-realistic virtual personality called Rae (@here.is.rae) in their campaign.
Jeremy Tan, CC’s Convention Director, said: “Culture Cartel was founded three years ago with a passion for originality, and the aim to bring new order to the subculture world by connecting people and brands from across the world. Despite the current challenging pandemic situation, we continue to forge ahead with the gritty roots and grounded authenticity that are well-associated with the street culture community by pivoting the convention onto the online realm. As one of the stewards in Asia, we will once again converge the region’s best minds spanning art, toys, fashion, tattoos and music for a single-day online event targeted at Culture Cartel fans and the uninitiated alike to push the boundaries of street culture once again.”
Get ready to experience a digital street culture convention like never before as the free-for-all CC 2020 virtual event will go “live” online for registered visitors from 1pm to 12 midnight (GMT+8) on 5 December 2020!
CC 2020 is supported by various partners, including Klook (Official Ticketing Partner), Lazada (Official E-Commerce Platform), ActionCity, Limited Edt and Word of Mouth Communications (Official PR Partner).
Stay tuned for a full line-up of partners and participating brands!
