Launched on 25 September, Dayre by Create Collective is primed to be the world’s first ad-free online community for women. The platform is dedicated to providing women an inclusive, safe, and supportive environment for real girl talk – authentic stories and reviews, unfiltered thoughts and experiences, and untold secrets – without judgement, ads, algorithms or illicit mining of user-data and content.
What is Dayre?
First introduced in 2013 by a blog advertising network as a microblogging App, Dayre was created to make it simpler and more convenient to blog via mobile devices. Since then, Dayre has evolved organically to become a vibrant community of over 300,000 real women who bond over bite-sized anecdotes of their daily lives and in seeking out relatable and informational content. Dayrean sub-
committees such as #DayreBeauty, #DayreTravel, #DayreMummies, #DayreBrides, and #DayreFatties, have also sprung up to cater to specific interests, deepening the sense of belonging amongst women from all walks of life.
In 2018, Dayre was acquired by Create Collective, a venture established by M&C Saatchi that is committed to building communities for the digital age. Under Create Collective’s wing, Dayre’s new proposition enhances its offerings as an inclusive space designed for women with a subscription-approach, akin to a community membership, that ensures the safety and privacy of its users.
“Dayre has always been an authentic platform where women empower each other with personal stories and bond through common interests and passions. With the newest version of Dayre, we want to make certain that Dayreans can always trust Dayre to be a safe and conducive space for them to express themselves and hold real girl talks,” shares Katherine Teo, Creative Collective’s co- founder and partner.
At only SGD4.50 a month, the new subscription model is designed with writers and readers in mind. Writers are empowered with the freedom to share their unadulterated thoughts and decide on who gets to read them without fear of appearing on online searches, unwanted trolling and attention while readers will be able to enjoy complete control over who they follow, and the content they choose to read, free of push content. Non-members can also continue to follow real, unique, moving, and inspiring stories as told by women from all walks of life on the new website at Dayre.
Apart from online perks of being in a members-only community, Dayreans will also enjoy exclusive access to community events, dubbed #DayreAFK (Dayre Away From Keyboard). #DayreAFK is Dayre’s initiative to foster a strong community of women through on-ground events such as mum talks, beauty workshops, styling classes, career fairs, tea-tasting sessions, and more.
Dayreans will also enjoy exclusive access to the Dayre Lifestyle Rewards Store and get their hands on limited-edition collaboration merchandise with renowned local and international labels, set to launch in the last quarter of 2019. The enhanced Dayre App is available for download on the App Store and Google Play Store. New users are also welcomed to the Dayre community with a free one-month trial.