The fashion and music choices of first generation skinheads are still felt today. This British subculture started in 1969, and Dr. Marten’s, one of the brands heavily influenced by this movement, have rallied other brands to form a collection called ‘The Spirit of ’69’. The collection is a modern interpretation of a look and attitude, which includes the meticulous attention to detail and the relationship with ska, rocksteady and reggae that the skinheads are known for. The Spirit of ’69 collection is all about style and detail, specific materials and practical durability.
The collection starts with Dr. Martens footwear, which features traditional biscuit-backed leather and flat and cotton laces. There was an emphasis on details: the length of a collar, the width of a brace or trouser leg, the polished toe of a Dr. Martens boot. The specification on leather, colour and method of manufacture is also as precise as the early skinhead’s rigid style rules.
Trimfit Brutus shirts, complete with the three-finger collar and double button dart vented sleeves, will pair nicely with the Edwin jeans which are known for their strength and durability.Within the collection Edwin have created a modern interpretation of the bleached jean style that was much-loved by skinhead subculture. Next are the MA-1 flight-inspired jackets from Alpha Industries, available in Black Nylon or Oxblood Nylon, both with a striking yellow lining.
Completing ‘The Spirit of ’69’ are the Trojan Records, which are inseparable from the first generation of skinhead culture. Originally an off-shoot of Island Records, in its early days it followed an ambitious policy of issuing singles that highlighted music by every ska and rocksteady producer of note. These influential early releases were quickly picked up by the rapidly emerging skinhead movement, which had embraced Jamaican music and elements of the accompanying style. Dr. Martens have created a limited edition record box as part of the Spirit of ’69 collection, made with Oxblood and Black Smooth leather and embossed with the Trojan Records and Dr. Martens logos.
To celebrate this movement is a film by Mike Skinner. The parallels with Skinner and skinhead subculture are obvious: his musical education was an eclectic mix of cultural genres; garage, hip-hop, grime and rap (including his own work with The Streets). With his own unique approach and ability to view subjects from a different angle – the film is an energetic, pulsing journey through the characters, music, style and sentiment of this influential multi-racial moment, inspired by the authentic individuals who lived it and still influence youth culture up to this moment in time.
Launching in September 2014, the footwear collection will be available in global independent and Dr. Martens own retail stores (Orchard Central, 181 Orchard Road and Wheelock Place, 501 Orchard Road). The clothing and accessories elements of the collection are exclusively available from Dr. Martens own online and retail stores around the World.
