Homegrown multi-brand jewellery retail store, Embrace Jewellery, is delighted to launch its first-ever jewellery collaboration with artist, Cherie Altea, also known as The Jar of Salt. Comprising eight distinctive and vibrant motifs that aptly reflect Singapore’s unique Asian culture, The Jar of Salt x Embrace Jewellery collection is now available at all Embrace+ stores and Embrace Jewellery counter at Takashimaya Level 1.
Made in Spain and crafted in silver and gold finishing, the charming illustrations include cheongsam clad girls, sarong kebaya, tiffin carrier, Peranakan floor tiles and summer flowers, in bright and cheerful colours. Adding a touch of fun and whimsy to any outfit, this versatile collection is sure to be a conversational starter and an ideal accessory or gift for the upcoming Christmas and Chinese New Year season.
“I was enamoured by The Jar of Salt’s vibrant illustrations from the moment I saw them, and felt that they would make perfect wearable art in the form of jewellery pieces. After discussions with Cherie, I selected a variety of illustrations from her work and set about designing a collection that consists of earrings, necklaces, a charm bracelet, and brooch”, shared Ms Shareen Wong, Founder of Embrace Jewellery.
“As a painter and artist, the colour palette of the Chinese culture and Peranakan neighbourhood moves me to create my body of work. Not only has it been a privilege but it’s been a gift working with Shareen as we brought my art to life from canvas to jewellery”, said Cherie Altea a.k.a. The Jar of Salt, whose paintings are found globally, including New York, Vancouver, Sydney, Bahrain, Manila and Hong Kong.
More Than Just A Jewellery Collaboration Collection…
When Shareen mooted the idea of a collaboration to Cherie early this year, the artist confided that she had been diagnosed with breast cancer in December 2018 after a routine exam. Because the doctors caught this in its very early stage, she has recovered miraculously and has been on remission since.
As such, both ladies decided to use The Jar of Salt x Embrace Jewellery collection to empower women and shed light on how early detection makes a world of difference through annual screenings as key to self-care and living a healthy life.
From the launch date of 8 November 2019 to 8 May 2020 (for a period of six months), 10% of the proceeds from the sale of The Jar of Salt x Embrace Jewellery Collection will go towards Breast Cancer Foundation.
The Jar of Salt x Embrace Jewellery collection is priced from SGD89.90 for a pair of earrings to SGD168.00 for a long necklace.
The New Embrace+ Is Now Open at Club Street!
Embrace+ has opened their latest store at #01-01, 31 Club Street, to offer not only a gorgeous range of jewellery from their house brand, The Embrace Collection, Spanish brands Unode50, Velatti, and Singapore’s Dusk Jewelery and JLHeart, but also favourite resort wear brands, such as Indiibreeze and Aquariva, and SOTP the label, a new Singapore brand that does classics and workwear.
Set in a lovely, cosy space, surrounded by gorgeous shophouses and some of the best restaurants, the new Embrace+ is a treasure trove for those seeking jewellery and apparel that are stylish and timeless yet bring out your own personality.
Come December 2019, a new demi-fine jewellery line, called EmbraceLuxe, that features minimal, modern jewellery crafted in gold, will be launched. The captivating pieces will feature Baroque or Akoya pearls and precious stones, and are made to last.
Their other stores are located at:
- Embrace+, #01-01, 31 Club Street *New Store*
- Embrace+ #02-27, Tanglin Mall
- Embrace+ by Kai Life, #02-04, Holland Road Shopping Centre
- Embrace Jewellery Counter, Takashimaya Level 1
For more info, visit Embrace Jewellery on Facebook or Instagram.
