The Ching Chong Group, A creative-technology studio developing mobile applications and games announced on 16th November 2011 the launch of feecha, a mobile tool that allows people to locate interesting happenings in close proximity.
Conceived and constructed entirely in Singapore, feecha brings the local and social networking scene to the next level by allowing users to share noteworthy information and broadcast it to people nearby.
What sets feecha apart from other existing popular apps is that location is the heart of the equation. Users will be able to post interesting activities or events in their location so that others nearby can see what they see, or even check it out in person.
To create a feecha on the map, users take a video or photo of the activity, upload it to the app and share it with a short comment. Once shared, a feecha will appear on the map; the more popular the story is on the app, the bigger and more alive the feecha becomes.
Feechas feed on attention to grow and breed – it is ‘survival of the most interesting’. They grow and change colour depending on the number of views, comments and shares they receive. However, feechas that stop attracting attention will slowly shrink and fade away, clearing space for the better and stronger.
The potential uses for the app are varied and wide – from unsigned bands promoting their gigs; to a teenager organizing a casual game of footie with his neighbours; to a mother capturing a funny, spontaneous moment of her new born son; to the foodie sharing her favourite restaurant’s new dish; to alerting others nearby that something is on sale; to simply highlighting something cool that is happening nearby.
Feecha is now available free for all iPhone users with iOS running at 4.2 and above. Users can download it on the Apple App Store, iTunes or via www.feecha.com .
The Ching Chong Group plans to roll out an additional version for the Android platform soon.
Have I also mention that feecha users stands a chance to win $8,888? OH!
– Noah Chen
