Singapore’s top virtual influencer, digital artist and street culture enthusiast, Rae (@here.is.rae) with around 500,000 followers on Instagram and Weibo will be the first virtual influencer in Southeast Asia to mint and sell a collectible series of non-fungible tokens (NFTs). The series, titled “TAKE A BYTE”, comprises three animated 1/1 NFT artwork featuring Rae’s most exciting and well-loved Instagram posts. “TAKE A BYTE” by Rae will be uploaded to Mintable, a popular NFT marketplace headquartered in Singapore.
The three animated 1/1 NFT artwork in the “TAKE A BYTE” series invite Rae’s fans to take a closer look at her and be part of her virtual universe. Titled “Take me (apart)”, “You lookin’ at me?” and “Welcome to my metaverse”, each artwork references the curiosity and attention Rae has received as a virtual influencer and her exciting adventures on social media2. The artistry behind each unique NFT artwork is no mean feat. Each artwork took over 50 hours to conceptualise and create, carefully developed by Rae and her creative team. The creative team is made up of experts from the creative, 3D and photography industry alongside a project management team, combining over decades of experience. Each artwork is made possible through CGI technology and AI including 3D modelling software such as Autodesk Maya, Blender, Pixologic Zbrush, Reallusion’s Character Creator 3, as well as generative adversarial network (GAN)-based technologies.
Since her debut in October 2020, Rae has created a vibrant, curated feed of CGI-enabled portraits and digital artwork on her social platforms, amassing a following of around 500,000 followers on Instagram and Weibo.
In May 2021, Rae was the first virtual influencer in Singapore to partner automotive brand, Audi Singapore, in the online premiere of the new Audi A3.
Rae was featured in a cover photoshoot with China’s number one female rapper VaVa (@vava.mis) and she is the first virtual influencer to be styled by Asia’s top hairstyling maestro and celebrity hairstylist, Kim Robinson. Rae also collaborated with Singapore contemporary street artist Sam Lo (@skl0_) on the “Almost Human” e-stickers pack that is available on Instagram, WhatsApp, and Telegram.
Last year, Rae made her fashion debut fronting the 2020 campaign for cult label Monsoon Patrol, followed by a collaboration with sneaker designer, Mark Ong (@mr_sabotage) to launch a sold-out SBTGxRae capsule collection. Rae was also featured on Team Night Owl Cinematics’ YouTube and Instagram pages.
Rae is the region’s latest hyper-realistic virtual personality and influencer. Created by CGI technology and powered by AI solutions, Rae is more than just a pretty face. Rae is a digital artist with a point of view. Armed with her skateboard and a passion for street culture, Rae is always on an adventure in the urban jungle. She has a standout short bob in soft and natural waves in iconic shades of powder rose, purple and fuchsia. True to her Chinese name, 蕊, Rae wears her heart on her sleeve, and you can trust her to share her genuine and unique perspectives on Instagram. She is expressive, audacious and always game to try new things and push boundaries. Rae’s origins remain a mystery.