Front Row is proud to highlight Spring/Summer collections from new and existing brands. Each brand has been specially curated globally with an eclectic mix of different styles.
Biro
A brand that aims to highlight the fundamental importance of clothes making, Biro clothes are made entirely in Japan and traditional kimono dyeing methods were used to give fabrics the richness of the natural indigo dye.
In its debut collection, basics made with exquisite material and elaborate manufacturing techniques bring about a look that is clean, simple and pure. Precise technical handling such as using vintage TSURI-AMI machinery gives a softer and more responsive fabric similar to hand knitted. Main colours in this collection include black, white and blue.
Christophe Lemaire
Since his beginnings in 1991, Christophe Lemaire has been through a long fashion road, from being appointed artistic director of Lacoste’s ready-to-wear in 2000, to being the artistic director of fashion giant Hermès women ready-to-wear in 2010.
His latest collection for women is chic and tasteful, playing with neutral range of beige and white. Convertible volumes and Maoist blousons, an alphabet of pockets Asymmetrical capes of urban heroines are seen.
In Spring/ Summer 2014 Men Collection, Christophe Lemaire presents an essential and bright wardrobe for every day life. Featuring silhouettes that are light, sharp and generous volumes with numerous pockets. Colour tones in this collection gear towards black shades, cinnamon and vintage postal-cards colours.
Cy Choi
Cy Choi’s 2014 SS Collection brings about Deconstruction, where wool canvas is used inside of men’s classic jacket. Its rough and stiff texture is applied to the lapels or the waistbands, which are on the surface of the garments. The facing on the surface of the garments and out-pockets/ out-zippers with the protective film is also deconstructive.
White, black, dark grey and melange grey, which are signature colors of Cy Choi are used in this collection.
D. GNAK
KANG. D, a Parsons Design School graduate, is the brainchild behind D. GNAK and has carefully crafted the image of the brand bringing innovation and style together.
Specialising in tailored men’s clothing with twisted details, avant-garde silhouette and achromatic colours, the brand’s collection for this season takes inspiration from “Men in Black” where the philosophy is the contrast between projected and personal self – how the seemingly unsuspecting can turn out the complete opposite.
Odd lengths, drapes and sharp asymmetric layers in a strictly monochromatic theme are seen in this collection.
Etudes
Established in 2012, Etudes represents the experiences of the founders, Aurelien Arbet and Jeremie Egry, and spontaneity is central to their every collection.
In this SS 2014 collection, bold and psychedelic hues with highly contrasted theme take the stage. The Internet and globalisation is an apparent subject of their design. Wide, loose cuts also dominate this collection in the wide selection of tops and jackets as well as the famous Etudes Hat.
General Idea
Being the first Korean to present at New York Fashion Week, Bumsuk Choi’s General Idea is one of Korea’s best.
The SS 2014 collection is one where high-end streetwear meets futuristic sport chic. Fabric mesh, metallic, reptile, leather, bold lines are dominant throughout but the focal point is definitely the outerwear; from the hoodie to the bomber jacket that is re-imagined in all sorts of colourways and combinations.
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