We often hear the refrain, “When life gives you lemons, make lemonade”. But what can we do when life deals us with a pandemic? Gather two friends and start a new business of course! That was exactly what three enterprising men – an events company managing director, Jeremy Tan; an ex-fitness sales consultant, Ixson Tan; and Singapore’s “Hawker Hunk”, Walter Tay – did after the COVID-19 lock-down, and Jus Juice It was born.
A new homegrown take-and-go fresh fruit juice outlet, Jus Juice It (就榨吧) has recently launched at V Hotel Lavender on 70 Jellicoe Road. With an introductory menu of nine fruit juice concoctions to choose from, the outlet offers customers the option to add generous toppings of bite-sized fresh fruits for more texture and goodness in every cup.
“We see this as an opportune time to launch Jus Juice It, as Singaporeans are now more concerned than before about strengthening their body’s immune system, and taking care of their health and wellness in general,” says Jus Juice It’s Co-Founder, Jeremy Tan. After spending over two months to perfect each offering on their menu, Jus Juice It’s founders hope that their fresh, enjoyable and competitively-priced concoctions will increasingly make juice drinking the choice beverage for a perk-me-up.
While he is better known for his fried carrot cake stall at Bukit Panjang and Kampung Admiralty, which he has managed with his father since 2015, Walter is now responsible for curating the range of drinks that Jus Juice It offers, and shares that all the fruits at Jus Juice It are imported from neighbouring countries every other day to ensure freshness.
As fans have discovered, each 200ml cup of fresh fruit juice is priced from SGD3 to SGD5.80, and a topping of bite-sized fresh fruits can be added for SGD1 or SGD1.50 per cup, depending on the type of fruits chosen.
“We want to lead a new wave in juice-drinking and fruit-eating as a natural choice, or even a necessity, in Singaporeans’ daily lifestyle, and aim to make Jus Juice It a household name, synonymous with quality juices and fresh fruits,” added Jeremy while pointing out the need to hydrate and replenish vitamins and minerals into our body system through fruit consumption.
Always passionate and seeking inspiration for new juice concoctions, Ixson Tan, a co-founder of Jus Juice It, overheard several customers complaining about the unbearable heat in recent days. He then saw an opportunity, and created CoCo Craze (CCC), made with fresh coconut water, generous chunks of coconut meat, coconut cream (no cholesterol) and fresh milk, to help cool down those heated tonsils!As a bonus, coconut water also contains cytokines that act as a natural moisturiser to hydrate and keep our skin supple and firm.
For a fruity twist, try the HP Up (orange, Calpis and aloe vera) or PPAP (pineapple, apple and honey) for a great summer thirst-quencher!
JUS JUICE IT
V Hotel Lavender, #01-14
70 Jellicoe Road
(Delivery available via GrabFood)