Established in 2011 in Israel by Singaporean designer Gin Lee, fashion label GINLEE STUDIO has always been lauded for its elegant, clean and modern designs that marry comfort with style. The fluidity of its designs’ effortless silhouette and luxurious cut flatters most figures, while the cut and fabrication of each piece ensures ease of movement and comfort.
The label’s aesthetic reflects the journey of Gin, as she lived across Singapore, London, Shanghai and Israel over the past 15 years. GINLEE’s mission statement, ‘Making Fashion Matters’, is focused on bringing back design into fashion, contrary to how fast fashion these days is targeted at going top speed. The label’s design process is constantly centered around the wearer, so as to create well-designed wearables of great quality that aim to transcend seasons and time.
GINLEE is one of the six Singaporean designers selected for the FASHION FUTURES 1.0 2016 Programme, organised by Mercury Marketing and Communications Pte Ltd, and supported by SPRING Singapore.
GINLEE STUDIO SS16 collection
Inspired by Ikat, a traditional method used to pattern textiles, each design is distorted through stretching and warping to form a new series of graphic patterns. Likewise, by using embroidery to embed these graphics with colour schemes that differ from traditional ikat colours, a contemporary twist was created. The collection features flattering yet effortless silhouettes that exude elegance, including the label’s signature embroidered neutrals that are suited for both day and night. Beside muted pastel tones, brighter, more colourful pastel hues were also boldly explored to inject summertime fun within this collection.
Fabrications include silk, silk cotton mixed, viscose and low maintenance polyester. The label works mostly with sand washed silk, as its super soft buttery texture not only feels great on skin, but is also relatively easy to care for.
Prices range from SGD148 for silk cotton tops to SGD348 for silk dresses. GINLEE is available at Threadbare & Squirrel, Kapok NDC, Mporium and Egg3; or visit their newly launched webstore here.