Gisele Bundchen is the face of H&M’s autumn campaign. The international supermodel will wear the season’s essential pieces at H&M, a tough but feminine look straight from the streets of utilitarian coats and blazers worn with blouses, sweatshirts and pants. In a world exclusive, Gisele will also be singing in the campaign which includes TV and online commercials, as well as print and billboard advertising, debuting on September 12.
The song, All Day And All Of The Night, by The Kinks, will be available for free download from hm.com, and will also be on iTunes, raising money for UNICEF. For every single download from iTunes, H&M will make a donation to UNICEF to enable the purchase of vaccines for children. “I am so excited to be the face of H&M this autumn. I love the street style look, and that we can raise funds for a good cause. I hope everyone downloads my song!” says Gisele.