Earlier this week, UNIQLO announced a new collaboration with top New York fashion designer Alexander Wang. The line brings Alexander Wang’s signature design and styling to UNIQLO’s HEATTECH functional apparel – LifeWear that has kept people warm and comfortable in winter since its debut in 2003.
The full men’s and women’s range will be available at UNIQLO Orchard Central Global Flagship Store and through UNIQLO Online from this fall. Selected items will be available at all UNIQLO stores.
About the new collection, Alexander Wang said, “When I look into expanding into additional categories, I seek out partners that really can innovate the product we make and how our fans can access it. UNIQLO are the ideal partners for this collection of innerwear because we share an appreciation of functionality and utilitarianism, and I am thrilled our collaboration has resulted in developing a new HEATTECH line; the perfect place to pick up from where we left off ten years ago.”
Yuki Katsuta, Group Senior Vice President of Fast Retailing and Head of UNIQLO R&D, commented, “Alexander first collaborated with UNIQLO ten years ago on the UNIQLO Designers Invitation Project. At the time he greatly impressed me with his ability to identify trends. I hope that consumers can enjoy this new dimension in HEATTECH, which takes our long-selling line beyond its innerwear origins by augmenting its functionality with Alexander’s inspiring design.”
Images from the launch campaign Warmth Reimagined depict products in an ice block. The metaphorical visual aims to express the thought that HEATTECH transcends the cold and is warm enough to melt away the ice it is encased in. The campaign speaks to the idea that, even though these items are technically ‘innerwear,’ they may be worn as ‘outerwear’ or as visible layers. There is no reason to hide these beautiful, warming garments. Hence Warmth Reimagined.
The new collection of HEATTECH and HEATTECH Extra Warm items comprises fashionable innerwear with the original functionality of HEATTECH, allowing the wearer to be warm and stylish even in cold seasons. The silhouettes are sharp and slim overall, while the women’s tank top features a unique back design and can be styled with other pieces from the collection. HEATTECH underwear is available in both men’s and women’s lines for the first time. The men’s items include both briefs and boxers, while the women’s range has a bra and shorts. The waist is adorned with a logo, a design element for wearers to casually show.
The collaboration line includes a range of colours from Alexander Wang’s classic black to neon green. The line also incorporates neo-futuristic elements and sporty styling, such as glossy rib materials reminiscent of 80s fashion. The visual presentation of the comfortable, bias weave fabric is another characteristic of this collection. The fabric itself uniquely changes with body movement, with V-shaped patterns appearing on the surface.
Details of the UNIQLO and ALEXANDER WANG Collection
Launch Date: Available online on 8 November and in stores from 9 November
Product Lineup: 6 men’s items, 10 women’s items
