Classics never grow old – we’re pretty familiar with this. Even in the world of ice cream, we tend to run back to the likes of the timeless chocolate and vanilla for the purest form of indulgence. Expanding its classic flavours which include Classic Vanilla, Belgian Chocolate, Strawberry, Green Tea and Macadamia Nut, Häagen-Dazs is introducing Classic Milk for a limited period.
Designed to enchant the senses with its untainted palate and velvety texture, Classic Milk is a decadent yet refreshing treat that hat tips iconic gourmet delights. To fully appreciate the pureness of the flavour, it is best savoured in the dark where our sense of taste is not distracted by our sight. This was the sensory experience presented during the launch of the Häagen-Dazs Class Milk flavour, where guest were treated for a meal at NOX Dine in the Dark. The experience was ironically eye-opening but this is a story for a different occasion.
Krys Davies, Managing Director, Thailand Singapore Malaysia & ADM for General Mills, said, “Milk has always been a traditional and enticing beverage amongst young and old alike. It is an authentic and classic flavour which we have redefined into an iconic and luxurious treat for our discerning customers.”
“Classic Milk goes back to our humble belief in gourmet simplicity. Made with the freshest milk, cream, free-range eggs and sugar that are sourced from local farms near our factories in rural France, each serving is guaranteed to offer the purest form of enjoyment”.
At SGD14.50 a pint, Häagen-Dazs’ Classic Milk is available at all Häagen-Dazs cafes and leading retail outlets throughout Singapore for six months, while stocks last. In addition to the pint-size package and scoop servings, Häagen-Dazs cafes are also offering stylish and tasteful in-store creations that accentuate Classic Milk’s unique flavour.
Classical Medley (SGD24)
Indulge your senses with an elegant mélange of Classic Milk, Raspberry Sorbet and Mango Raspberry ice cream. Each lavish indulgence is individually placed in four mini glass vases and sit atop decadent brownie bites, sweet waffle cone shards, apple crisp granola and dark chocolate or peanut butter crumble. The base of each delight is laden with complementing rich chocolate, caramel or strawberry syrup and adorned with freshly whipped cream for the ultimate sweet extravagance.
Pure Delight, served with coffee or tea (SGD20)
Redefine afternoon tea time with a duo of indulgent petit Classic Milk ice cream cakes, each decorated with lavish toppings. Freshly whipped cream and dark chocolate or peanut butter crumble, garnish one of the petit fours, while succulent strawberries, freshly whipped cream and almond nibs, embellish the other. The subtle yet sumptuous toppings enhance the French cream flavour for the ultimate timeless sweet pleasure.