Hot off the press and brand new from Korea, HEADLINE™ SEOUL has made its Singapore debut through a pop-up corner in the Front Row store at Raffles Hotel Arcade from 22 November to 3 December 2012.
HEADLINE™ SEOUL is a fast-fashion label that marries the hottest international trends with Seoul’s sizzling street style. Merchandised and styled to be as aspirational as a cult destination, cool boutique or cutting-edge editorial, HEADLINE™ SEOUL is also radically attainable, affordable and wearable. The label’s silhouettes and cuts, whether bold or breezy, are easy co-ordinates for fashion-lovers aged 15 to 50.
This new Asian fashion house covers three major style groupings: clean classics, girly chic and trend-led. It enables a timeless form of elegance, flirty feminine fads as well as the seasonal key catwalk elements to be rendered without any of the over-the-top theatrics of the main catwalk collections.
Following its launch debut at Front Row, HEADLINE™ SEOUL will soon be available at major department stores in Singapore. Dovetailing international Spring/Summer and Autumn/Winter trends, the brand promises new collections that will be delivered every six weeks, with additional ‘pop-up’ collections of irresistible buy-me now pieces that will be added fortnightly.
Collections from HEADLINE™ SEOUL retails from SGD15 to SGD150.
