If you find that shoelaces are becoming a hassle, you are not alone. Fortunately, you won’t have to crack your brain to revolutionise this old school manner of fastening your shoes.
A new patented way of lacing up sneakers, HICKIES was born from its creator’s (Gaston) aversion of the bow and knot of traditional shoelaces. They replace traditional shoelaces and fasten sneakers by connecting each pair of eyelets, turning your kicks into comfy slip-ons. These quirky straps also come dressed in a variety of colours and have the ability to be customized with interchangeable heads.
HICKIES are made from specially designed high grade elastic components, allowing them to expand and contract with your foot and adapt to the shape of your shoes. They are engineered to withstand the forces of various types of activities and fit a wide range of shoe sizes and comfort levels.
Gaston and his wife Mariquel named their product HICKIES as they believe that the world needs more ‘marks of affection’ and see their innovation as little marks of affection on everyone’s sneakers. HICKIES are designed to serve the young spirit, who is strong-minded, fun, fresh and energetic. They have an affinity for sleek, clean, boldly designed statement products that reflect their attitude on life.
Changing the way people wear sneakers forever, the couple aims to inspire new perceptions and creativity as well as to continue transforming reality with simple and fun solutions like HICKIES.
HICKIES are available at www.hickies.com.