Recently announced, Swedish retailer H&M presents an upcoming men’s capsule collection with world’s leading custom-bike specialist ‘Brick Lane Bikes of East London’. The capsule features 11 piece collection with a mix of cycling and urban fashion, designed by H&M, and approved by Brick Lane Bikes.
Using materials like organic cotton, recycled cotton and recycled polyester, the collection is inspired by both vintage pieces and today’s sport performance.
“We are thrilled to be making this collection with Brick Lane Bikes. Cycling is a global phenomenon, with so many men choosing to cycle both to commute and for pleasure. This men’s collection has all the utility and function riders need, combined with a great sense of style,” says Petter Klusell, designer at H&M.
H&M for Brick Lane Bikes Capsule Collection will be launched on March 7, 2013 in around 180 stores worldwide, as well as online.
