Conquer 2015 with HyperGrand. Its Spring Summer campaign, Dangerous Occupations, calls you to #straptoadapt because no matter your occupation, adaptability is the key to survival. Dangerous Occupations features British model Josh Jones as a highly adaptable maverick sporting the 01NATO range of watches as tools fit for his two (very different) professions – a chef and a white-collar man.
The Dangerous Occupations campaign plays on irony and wit, telling a visual tale of heroes who take on a world of danger and adventure that is contrary to the perception given to these roles. It also showcases the Spring Summer line, which consists of two new Cold Hard Steel watches and one 01NATO watch.
The collection is an all-encompassing range, from “Sterling” – a 60’s inspired motifs worthy of a mad-men inspired wardrobe, to varsity inspired prints like the “warwick”. The collection has a watch and strap for every profession, mood, and style.
