Being a respected high fashion designer like Jason Wu means celebrities like Diane Kruger and political top-names like Michelle Obama wear your creations to high-profile events. But, his clientèle does not stop there – because everyone wants a piece of Jason Wu. Even the handsome, delicious Martell.
Jason Wu brings his pizazz to the reinvention of Martell VSOP, drawing from his experience in Cognac, France in the House of Martell and the 300-year-old heritage of the brand. “When I arrived at the Maison Martell, I was impressed by the architecture and the magnificent history which radiates from it. Every little detail, from the furniture to the cellar where the cognacs are maturing, is a source of inspiration,” he says.
The limited edition bottle is elegant and masculine, and it features leather-like effects in deep black with touches of gold – a homage to the dinner jacket. Martell VSOP and Jason Wu share common values based on that genuine elegance which comes from inner resources and is in no way superficial. “Elegance is much more an innate sensibility, something that comes from the inside,” commented Jason Wu. The bottle and presentation box was crafted with the greatest attention to detail, and hints an inner elegance – perfectly matching the cognac contained inside.
The Limited Edition will be available at Zouk from 30 January 2015 and Altimate and f.Club from 6 February 2015.