Jaunty Boys is a celebration of youth. Youth not as a number but the embodiment of all things youthful – taking chances with the now, an unbridled curiosity and brimming optimism, the relentless energy in pursuit of freedom and a sense of self.
On the same note, the label is fond of fun. It likes that not everything has to be ‘right’ or ‘wrong’, that everyone is different, that logic and reason are subjective. It likes to see the world in all tints of colour and it likes the quiet confidence of subtlety and the empowerment of bold expression.
Together with the ‘double rose’ as a visually-alluring emblem, all these form Jaunty Boys’ identity and are used as inspiration for its collection which features bold prints on muted fabrics, fuss-free pieces which pair easily without losing the character of the design and a relaxed-cool aesthetic that does not try too hard to impress.
Jaunty Boys retails at Parco Marina Bay, TANGS Orchard Playlab, Woonderland and Actually KL.