The champion of breaks since 1937, Kit Kat has unveiled its breakthrough in creating art with brainwaves. Geeky? We say it’s a stroke of genius. Coined as Kit Kat Break Art, the campaign aims to illustrate how brainwaves fluctuate during periods of stress and relaxation and prove that Kit Kat is still your ultimate break companion.
With an EEG (Electroencephalography) headset, relaxation levels are detected, interpreted and transformed into a unique art piece using colourful icons. The background, colours and icons represent how relaxed or tensed you are. The highlight of the whole process comes in when you munch on a Kit Kat bar – your art piece will change as your brain activity eases up with chocolate.
For once, we can all be artists drawing up our distinct and personalised art piece now, can’t we?
Over seven weeks, Break Art by Kit Kat is travelling to various campuses across Singapore. Students can enter the Break Art Live booths to see exactly what happens to their brains on chocolate. They will also get to take home their own unique masterpieces created by their own mind and a canvas tote or badge bearing their individual creations. Participating schools include Raffles College, Lasalle College, National University of Singapore, Nanyang Technological University and Singapore Management University.
Featured on the Kit Kat Singapore Facebook page, a has been fastidiously constructed to host this campaign as well as a Smile Maker/Challenge and a Social Store. The Smile Maker allows you to create Break Art with specially designed icons when you put your best smile forward and challenge your friends on Facebook to a smile-off. The more social you are with spreading the love of Break Art by participating in these activities, the more KIT KAT Kash you will earn to ‘purchase’ limited edition Kit Kat Break Art merchandise in the Social Store. Now, doesn’t Kit Kat put a smile on your breaks?
