Drawing upon the British brand’s working class heritage and the ongoing support of Makers (that’s artists, carpenters, mechanics, musicians, amongst others), Lee Cooper’s SS14 collection presents the British charm and its traditions through denim – the centre of attention in this collection.
Lee Cooper achieves this through playful prints, relaxed silhouettes that complement body types, and denims that have an understated, vintage feel. These denim pieces are light, soft, and evenly coloured – something you can rely on, and something that matches everything.
Heavy chambrays, novelty weaves and subtle yet playful all-over prints, along with the inverted denim, are also present. The roles are reversed, with the soft, worn, underside taking the outer role, and crisp denim taking the inner. Crafted accents such as irregularly stitched buttonholes and hand-sewn bartacks emphasise the artisan inspired undercurrent of the spring/summer range. This is the same for every stitch, rivet and wash designed by Lee Cooper’s creative team.
The menswear in particular, takes inspiration from the blacksmiths and dandy market traders which gives a masculine feel to outfits. Colour palettes consist of khakis and browns (named Brown Sugar, it is an appreciative nod to Lee Cooper fans who rock out to The Rolling Stones.) Key looks within the collection include a lightweight collarless jacket with short sleeves, worn with a graphic stripe tee and soft wash denims.
For the women, Lee Cooper goes bohemian with pale and delicate floral prints often found at British summer garden parties. The graphic prints on T-shirts hint at the fonts associated with signage at fetes. Denim jackets and chambray shirts in lightweight cotton denim have a cropped, boxy silhouette. All-over prints give these somewhat unisex items a definite feminine twist.
Get your Lee Coopers at their boutiques located at Queensway Shopping Centre #01-24 and Jurong Point Shopping Centre #02-12. Alternatively, you can go to BHG Bugis, BHG Centure Square, OG Albert, OG Orchard Point, OG People’s Park, Metro Causeway Point, and Isetan Serangoon Nex.
