British denim label Lee Cooper has launched an exclusive pop-up store at independent street boutique Sup Clothing. Strategically located at Haji Lane, this latest installation is set to garner valuable street credentials for Lee Cooper as it re-establishes itself as a youthful denim-centric label.
The Lee Cooper X Sup pop-up store will last from now till end March 2013. Currently, the store features the finest selection of Lee Cooper men’s denim, apparel and shoes from the current season. To keep the featured products fresh on the racks, exclusive Lee Cooper X Sup apparels and accessories will be periodically released during the time of collaboration.
The layout of the pop-up store will transform accordingly when the exclusive Lee Cooper X Sup collection is released, ensuring that the collaboration remains fresh while highlighting the characteristics of Lee Cooper.
In conjunction with the launch of the Lee Cooper X Sup pop-up store, three Lee Cooper ambassadors have also been selected to help elevate the brand to the next level. The ambassadors are Jacky Chia and Jackson Chia from Sup Clothing and Donna Goh, who is the brainchild behind the Shooting Ponies Studio and The Pony Project. They will be sharing about Lee Cooper through social media channels such as Facebook, Instagram and Twitter.
Lee Cooper X Sup Launch featuring The Makers
A launch party for the exclusive pop-up store will be thrown at Sup on 25 January 2013, 7pm. At the same time, Lee Cooper is presenting the debut of The Makers campaign, featuring local barber crew Heist and analogue photography aficionado Meerly Wang.
The Makers campaign shines the spotlight on authentic individuals who ‘use their hands to create’ and whose lives revolve around old-school crafts. These are the folks who refuse the shortcuts of modernity; who share the time-honoured art of working hard, of rock ʻnʼ roll, of learning their craft, of making their own way, of putting their stamp on the world.
Come meet The Makers and get a free haircut old-school style by Heist. Or if you are feeling adventurous, request for a hair tattoo! And don’t forget to say hi to Meerly and get your photos taken analogue-style. RSVP here
The Lee Cooper X Sup pop-up store is located at Sup Clothing (34 Haji Lane, Singapore 189227). Opening hours from Mondays to Sundays is 1pm to 8pm.
