Sneakerheads rejoice! If you’ve ever missed out on the chance to get your hands on the most sought-after sneakers, you are now in luck. To encourage Singaporeans to move forward in the new normal, Manulife Singapore has launched an online Sneaker Drop which will run for five weeks from now till 4 October, Sunday.
Featuring some of the biggest names in global sneaker culture, the digital draw includes iconic and sought-after sneakers from Nike, Off-White, Supreme and other exclusive collaborations. (Psst… there are a total of seven pairs of highly coveted limited-edition sneakers to be won!)
WHY?
Image via Manulife Singapore
Going out used to be an escape from the daily grind but for many, staying in is now the new
normal. A recent Manulife Singapore survey in end June revealed that:
- 65% of Singaporeans are still not confident to head outside again
- 67% indicated that they missed eating out during circuit breaker, wherein only 53% have
the confidence to eat out
Outside of worries around contracting COVID-19 (67%) and the fear of long queues and large
crowds (58%), convenience related factors, such as not wanting to wear a mask for a long time
(47%), and the hassle of having to sign in and out everywhere (45%) are also barriers to resuming
normal activity.
Image via Manulife Singapore
In line with the government’s phased approach for all to resume activities safely, the Manulife Singapore Online Sneaker Drop aims to give Singaporeans the motivation to step outside safely and confidently. All you have to do is answer a series of simple weekly questions for a chance to win the weekly limited-edition sneakers. To get the right answers, participants may choose to head out and about the various neighbourhoods in a safe and responsible manner with masks on while maintaining social distancing.
“It is our hope that the winners will wear their new kicks proudly as they take a ‘Singapoliday’ – to explore our island and support local businesses. This is part of our brand promise of giving people the confidence to make the right decisions that can improve their outlook on life at every moment of every day,” said Darren Thompson, Chief Customer Officer, Manulife Singapore.
HOW TO QUALIFY
Image via Manulife Singapore
Every Monday at 9am, the week’s winning kicks will “drop” on the Manulife Singapore Online
Sneaker Draw webpage, and on Manulife Singapore’s Facebook and Instagram pages.
To participate for the digital draw, simply sign up via the web page. Each week’s draw ends on Saturday at 7pm, with winner(s) selected at random via an online webinar on Sundays at 8.30pm. The webinar will feature notable guests and local sneaker personalities who will discuss tips and tricks to resuming life in the new normal.
Image via Manulife Singapore
The campaign kicks off with the highly coveted Nike x Supreme Air Force 1 Low White up for grabs. Winners will be announced at the first webinar lucky draw on 6 September hosted by Chua En Lai together with guests Mediacorp CLASS 95 DJs Justin Ang and Vernon A, better known as The Muttons, who will be sharing more about their personal sneaker collections.
