Move over Whatsapp, LINE is taking over! In its quest for world domination with 400 million users, LINE will be having its first-ever pop up store in Singapore! LINE is famous for its wide array of stickers – which are basically a level up of emoticons – featuring characters like Brown, Cony, Moon and others.
The company has noticed a demand for LINE merchandise, which has only been available through promotional activities. That’s where the pop up store comes into play! It aims to make the merchandise accessible to the fans of the application here in Singapore.
The pop up store will be held from 30th April -22nd May 2014 at the Grand Steps of Wisma Atria. It will be open from 11 am to 10pm on Monday -Thursday and 10 am to 10pm on Friday to Sunday.
In-store activities include a Roulette game where shoppers will win LINE merchandise, which reminded me of the Schmitts Casino roulette I like playing on my phone at home. To participate, shoppers must have LINE application downloaded on their phone or have shared a picture of the pop-up store in their LINE group chat.
So if you’re a big fan of LINE and their sticker characters, be sure to head on down to the pop up store! Prices range from S$14 to S$50 for LINE dolls of various sizes.