For the second year running, LOEWE is proud to collaborate with Knot On My Planet — a charitable movement that promotes elephant conservation — by producing a series of limited edition bags. In continuation of last year’s efforts, the limited edition Elephant mini Bag is hand-beaded by the Samburu women of Northern Kenya. The Samburu Workshop artisan collective works hard to preserve their traditional culture of beading and this collaboration will also help to fund their ongoing efforts to support their community. The Samburu people in Northern Kenya share a special relationship with elephants and work closely with the Kenya-based elephant research and conservation organisation, Save The Elephants, to protect them.
Designed by LOEWE Creative Director Jonathan Anderson, the Elephant mini bag is a very special limited edition of only 15 units. The bag was launched in partnership with the Canadian retailer Holt Renfrew on 24 October 2019. The Elephant mini Bag is being sold in collaboration with the Knot On My Planet campaign to support the Elephant Crisis Fund, a joint initiative between Save The Elephants and the Wildlife Conservation Network, in partnership with the Leonardo DiCaprio Foundation. Holt Renfrew and LOEWE are donating 100 per cent of proceeds to the Elephant Crisis Fund.
About Knot on My Planet
Knot On My Planet (KOMP) is a campaign born in fashion and powered by influencers with the goal to bring elephant poaching and the ivory crisis to the forefront of the conversation by forging partnerships with fashion and luxury brands to raise money for the Elephant Crisis Fund. KOMP plays on the age-old act of tying knots to remember and elephants’ uncanny ability to remember.
About The Elephant Crisis Fund
The Elephant Crisis Fund (ECF), a joint initiative of Save the Elephants and the Wildlife Conservation Network in partnership with the Leonardo DiCaprio Foundation, has but one goal: to end the ivory crisis. 100% of every donation goes straight to the field, with zero overhead. To date, the ECF has supported 262 projects from 76 organizations across 37 countries, and has inspired donations to date of 23.6 million in just six years. For more information, visit the Elephant Crisis Fund.
About Samburu Workshop
Samburu Workshop is the heart of the Samburu Trust, which is a non-profit organization that engages the traditional authority of elders to help improve the lives of the Samburu people, securing their land and wildlife for a shared future. The beadwork project was born 16 years ago during a terrible drought, which left the women and children to fend for themselves while the men went off with their cattle to graze. The beadwork project gives the women viable work which enables them to sustain their families and community.
