This season, Martell introduces Martell NCF (Non Chill Filtered), the new cognac that is set to light up the night. Where most cognacs are filtered below 0°C, Martell NCF is unique among cognacs as it is filtered at room temperature, thus preserving its full potential to unleash irresistibly smooth, velvety and expressive aromas when served with ice or with a mixer.
Offering a refreshing new option for partygoers who want a dynamic, sophisticated and deliciously easy signature drink, Martell NCF dances on the palate with sensual hints of apricot jam and vanilla, with a rounded, and well-balanced finish ending on notes of citrus peel, candied fruit, mandarin and pink grapefruit.
In terms of aesthetics, the NCF bottle has a cutting-edge design to match its innovative taste and creation. The bottle itself is dressed in a reflective metallic copper coating that commands attention, while a transparent bottom reveals the gorgeous amber gold and copper hues of NCF. Likewise, glossy white lines on the bottle evoke the filtration process, and glow in the dark under UV light.
A revolutionary new vision of Cognac for millennials, NCF made its global debut at #LightUpNCF, the brightest party of the year on 25 November 2016 at Infinite Studios. #LightUpNCF had a stellar line-up of the loudest local acts, including ShiGGA Shay, Rave Republic, DJ Tinc, and Bounce Squad.
For its global launch in Singapore, Martell collaborated with three tastemakers who embody the ideals behind NCF – a curiosity for life and a desire to ignite the passion that lies within and experience the light that makes the world come alive. These three ambassadors – hip-hop artist ShiGGa Shay, fashion blogger Rachel Wong, and DJ Tinc – live by these ideals and have since made a name for themselves. Together with Martell, they have created a music video that expresses the ideals of NCF, set against a new single by ShiGGa called “In My Hand”, written specially for the launch of NCF.
The invite-only party celebrated the launch of NCF with drinks flowing and music banging, and kickstarted with ShiGGa Shay’s new music video, In My Hand, which premiered at #LightUpNCF.
“Life is short, therefore finding your light and following it with all your heart would mean to chase your dreams boldly and never give up, no matter what people say to try and bring you down.” — ShiGGa Shay
Proudly born and raised in Singapore, ShiGGa Shay has been making waves in the local music industry. From producing beats in the studio to directing and editing his own music videos, he has a knack for crafting music which instantly connects with the Singapore audience. This ability to appeal to the every-man has led him to the top of the charts with a legion of fans. ShiGGa Shay is also a co-founder of Grizzle Grind Crew, which acts as an independent collective dead-set on elevating the local hip-hop scene.
“Sometimes, you just have to step out of your comfort zone to pursue your passion and do what you love.” — Rachel Wong
In just four years, Rachel Wong, Bloggerati by Nuffnang, has become an online personality not to be ignored. With more than 154,000 followers on Instagram under her belt, she has turned her passion for fashion into a successful career, sharing fashion and styling tips with her fans and followers.
“I believe everyone is born with a purpose; they just have to try hard enough to find out what is their reason for waking up the next morning. Keep searching and I promise you that, one day, you will find that purpose.” — DJ Tinc
TINC is a DJ based in Singapore who has skyrocketed into the local and international club scene. She became the first and youngest female DJ to hold a monthly residency night (M.O.B) in Zouk. To lend a helping hand to aspiring DJs, she has opened an academy called This Beat Is Sick where she mentors and shapes the future of Singapore’s dance scene.
