This season, be prepared for an overdose of cuteness and be charmed off your feet as the kawaii Hello Kitty universe collides with the colourful, and exciting plastic world of Melissa in an exclusive partnership for both adults and children alike!
Hello Kitty, created by Sanrio in 1974, is a phenomenally successful pop icon that has won and captured hearts the world over – the mouthless Japanese figure and its minimalistic yet symbolic pink or red bow, is widely recognized worldwide as the epitome of friendship.
What’s cool about this collaboration?
The Melissa X Hello Kitty is undeniably one of the most highly anticipated collections that seamlessly combines the Japanese figure’s kawaii-ness (cuteness) and delicateness with Melissa’s innovative and unique design techniques. The result brings to life a collection of four different styles that will appeal to the many different personalities all around, a true exemplification of the very meaning of friendship.
Check out the Melissa Be + Hello Kitty (RRP : SGD 180) range that renews the classic and easy-to-wear sneaker, featuring a robust and colorful platform – go rough and tough, sweetly in these.
Otherwise, embrace the power of pink femininity, in a pair of Melissa Space Love + Hello Kitty (RRP : SGD 125) as pink is increasingly being seen as a symbol of strength and self-confidence in the post-feminist era.
For a more practical (yet cute) solution to keep you cool in this hot, tropical weather, the Melissa Slipper + Hello Kitty (RRP : SGD 120) with its unmistakable character´s bow is your go-to. This pair of slides is uber comfortable with foam insoles – cuteness much?
Last but not least, there’s a pair for the little ones too! Mini Melissa Be + Hello Kitty (RRP : SGD 100), the mini version of Melissa’s beloved sneaker features all the charm of the Hello Kitty world. Your little ones will be delighted in every spritely step they take in them!
Where and when can we get our hands on the Melissa X Hello Kitty Collection?
The Melissa X Hello Kitty collection will drop on Friday, 15 March 2019, exclusively at MDREAMS Wheelock Place and online at MDREAMS.