Hear ye Hear ye! Men who lament about the lack of choices in apparel will be glad to know that PlayLab at TANGS Orchard is adding to your options with Danish brand Minimum. The established brand is stocked in stores throughout Europe, Asia, Australia and Canada, and presented in 25 showrooms worldwide. Singapore joins the list in January 2014.
Established in 1997 as a small retail shop in Aarhus, Denmark, Minimum is now an independent clothing label. They also have a female line, which launched in 2007, but the male collection is the star of this post. Inspired by the urban vibe and current trends, Minimum’s vision is to develop progressive and young designs with undertones of scandinavian coolness.
The minimum spring collection, the first collection to hit the shores of Singapore, has a broad selection of spectacular styles with trendy twists. Inspired by jungle, sportswear, graphic and denim themes, the collection includes sporty styles and cool punk inspired outfits with elements of floral, geometric and text prints perfect for the spring and summer season.
The 2014 spring collection is all about casual fit, mesh and nylon fabric along with sports inspired cuts and finishes. It is both sophisticated and stylish with tailored pieces and also bold and daring with its wild vivid prints. Minimum welcomes you to the wilderness of exclusive styles.