Monkey Shoulder, the free-spirited, fun loving blended malt has unveiled a cheeky new campaign to curb “irresponsible” drinking behaviors in a time of COVID-19. Just in time for the festive season, Monkey Shoulder’s ‘The New Rules of Mixing’ adds the brand’s signature playful style to make Singapore’s safe distancing measures fun, memorable and all the more enticing to stick to.
While merrymakers may be raring to indulge in the end-of-year celebrations, and with Singapore moving into phase three of its reopening, Monkey Shoulder, a 100% malt whisky that’s made for mixing, wants to remind consumers to remember — and respect — “The New Rules of Mixing”. And, as the cheekiest brand in the world of whisky never does anything the conventional way, Monkey Shoulder is brandishing the carrot, and not the stick, to make it worth your while to mix responsibly.
A Reward for Good Behavior
Throughout December, select Monkey Shoulder partner bars* will be serving up rewards for those on their best behavior and sticking to the new rules. Compliant patrons “caught” will get a Monkey Shoulder Swag Kit for keeps, including 1-for-1 cocktail tokens to redeem a complimentary drink for their best buds, a branded mask chain, and sticker set. It’s a win-win!
*Full list of participating bars: Al Capone’s Scape, Al Capone’s Sportsman, Barbary Coast, Bar on Chulia, Chug Chug Tanjong Pagar, Cuscaden Patio Bar, Employee’s Only, Fat Prince, Jekyll & Hyde, Lad & Dad, Le Coq, Mazzo Restaurant & Bar, Meatsmith Telok Ayer, Moonstone Bar, Redtail, Sarnies Telok Ayer, Savanh, Southbridge Hotel, Restaurant & Whisky Bar, Warehouse Bar Clarke Quay and WTF @ Ann Siang.
