New Era – an established brand in all things headwear, has opened up their first flagship store in Singapore at Vivo City.
A veteran in the industry, New Era has a rich history dating back to 1920. Over the years, the brand has accumulated an impressive amount of over 500 portfolios, working with prestigious companies such as Disney, Marvel Comics, Ultraman, and even with bands like Rolling Stones, and Guns and Roses, just to name a few. And this does not just end there, New Era is also an official headwear brand for American sports league MLB, MBA, and NFL.
Aside from collaborations, New Era has also made it a point to introduce new product lines that will bring in merchandises suitable for all age groups. The brand started with an original line of 59Fifty, and then a parallel line of 59Fifty Woman designed for ladies out there looking for a cap fitting in all the right proportions. Other than the classic 59Fiftys, New Era also has 49Forty that is designed to be more contoured and fitted, 39Thirty that features a stretch-comfort fit, and 29Twenty that has an adjustable fit, all introduced in line with their customers in mind. Aside from these collections, the EK collection is also an initiative done up by New Era to honour their founder, Ehrhardt Koch, that will bring vintage styles to new heights by infusing it with modern touches fitting for current fashion trends.
With such an impressive portfolio, New Era doesn’t just stop there. In the recent years, they have also gone on to creating apparels and accessories for fans who just can’t get enough of them.
The Vivo City’s flagship store will be offering cap personalization services and Singapore exclusive visor caps and tees specially produced for their dedicated audiences on Sunny Singapore.
New Era’s Singapore flagship store is located at VIVO City’s newest wing #B1-20.