i. t had its official opening at their store on 17 June 2014. The opening preview was held for members of the media, fashion influencers and invited VIP guests, with more than 600 attendees throughout the evening. If you think that’s big, Hong Kong singer and actress Charlene Choi was also present!
Guests were amongst the first in Singapore to view and purchase the highly-anticipated designs from new-to-market brands AAPE by A Bathing Ape, STYLENANDA and Low Classic. These are just a few of the many other brands that are available in i. t.
Even before the event started, fans of Charlene Choi gathered outside the store, anticipating her arrival. Just before 8pm, she arrived together with the CEO of i. t Group, Mr Kar-Wai Sham, Mrs Sham and the Executive Director at Wing Tai Retail Pte Ltd, Mrs Helen Khoo. Popular radio DJ Rosalyn Lee was the emcee for the night, officiated the opening of the store and the guests were allowed to mingle freely across the three levels.
There were also activities for guests such as a basketball arcade machines and an instant sketch booth. They could also collect six limited edition i. t tattoos and take part in a sure win lucky dip. Typically, when you go into a store, you go in with the intention to shop. And that’s what the guests did! They were seen picking out their favourite pieces to try on or purchase.
The event was definitely a star studded one having not just Charlene Choi there, but also other radio DJs, Mediacorp artistes, the cast of Ah Boys to Men: The Musical, model and Singapore’s Loreal Ambassador, Fiona Fussi and Fly Entertainment artiste Irene Ang.
The store is located at
Orchard Gateway,
#B1-13, #01-18 and #02-24
Opening Hours: 11am-9:30pm
Tel: 6702 7186